2013–2018
Bachelor of Business Administration
Universidad del Pacífico
Lima, Peru
GPA 3.59
Business Strategy · Marketing · Finance · Operations
Product & Commerce Strategy Leader · Dallas, Texas
Hi, I'm Sebastian.I lead product and commerce strategythat turns complexity into growth.
I am a product and commerce strategy leader with 10+ years of experience aligning product, design, data, and commercial teams to grow marketplaces and build clearer digital systems across LATAM and the U.S. I am currently pursuing a Master of Arts in Design and Innovation at SMU in Dallas, Texas.
$35M
Marketplace Scope
350%
YoY Growth
+500
Merchant Accounts
6
Countries Served
Previously at
Selected work
Selected work with measurable business impact.
Explore projects where marketplace strategy, user research, automation, and product design turned complex operations into clearer, faster experiences.
Journey
From marketplace growth to product innovation.
My path connects commercial leadership, UX strategy, and graduate design work across teams building better commerce experiences.
Career
Select a role to view its evidence
Education
Degrees and current study
2024–Present
Master of Arts in Design & Innovation
Southern Methodist University
Dallas, TX
GPA 4.0
Data Analytics · AI/ML · Innovation · UX/UI Design
Experience
10+ years shaping commerce experiences across LATAM.
Jan 2025 – Present
MADI Consulting Studio
Dallas, Texas
Design Consultant
Defined and shipped an AI-enabled platform for 7-Eleven based on 20+ user interviews and 5 actionable personas.
View 2 more outcomes
- Mapped the end-to-end product flow across 3 iterations to help teams evaluate initiatives through user, business, and AI signals.
- Refined wireframes and interactive prototypes with input from 10+ stakeholders across product, design, and research.
May 2015 – Dec 2019
Linio Peru
Lima, Peru
Cross-Border Commercial Manager
Drove 350% YoY cross-border sales growth, scaling revenue to $5M and expanding international share from 15% to 35% of total GMV.
View 2 more outcomes
- Managed a network of 500 sellers across Peru while growing average account revenue by 20% through upsell and cross-sell opportunities.
- Expanded portfolios into new product categories and logistics tiers to unlock additional seller growth.
Jan 2020 – May 2022
Falabella
Mexico City, Mexico
Regional Hardlines Cross-Border Commercial Manager
Managed strategic international accounts across Mexico, Colombia, Chile, Peru, and Argentina, expanding assortment by 30%.
View 2 more outcomes
- Led 10 category managers across 5 LATAM markets with targets tied to cross-border revenue growth and account retention.
- Defined localized eCommerce strategies that drove 125% year-over-year cross-border sales growth.
Jun 2022 – Jul 2024
Liverpool
Mexico City, Mexico
Marketplace BU Manager
Managed 100+ international merchant accounts within Liverpool’s $35M cross-border marketplace as the primary strategic relationship owner.
View 2 more outcomes
- Led a 15-person cross-functional team, reducing escalation response times from 5 days to 2 through tighter coordination with Legal, Finance, and Operations.
- Drove 25% GMV growth among top accounts through pricing, promotions, and co-investment strategies tailored to seller goals.
Skills
Skills built for modern commerce teams.
UX & UI Design
User Research · Wireframing · Prototyping · Usability Testing · Design Systems · Figma
eCommerce & Marketplaces
Conversion Optimization · A/B Testing · Customer Journey Mapping · Seller Onboarding · Marketplace Strategy
Data & Analytics
Google Analytics · Hotjar · Excel · Python · Data Visualization
Web Development
HTML/CSS · JavaScript · React · Next.js · Tailwind CSS
Get in Touch
Let's build what commerce teams need next.
Building a marketplace, product, or data system? Let's talk about how strategy, design, and execution can turn complexity into measurable growth.
Start a direct conversation.
Share the challenge, team, or opportunity you are working on. Your message goes directly to Sebastian.
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