1
2015
Started as Intern
Linio Peru
Hi, I'm Sebastian.I lead product and commerce strategythat turns complexity into growth.
Product & Commerce Strategy Leader · Dallas, Texas
Open to product leadership and selected consulting conversations
I am a product and commerce strategy leader with 10+ years of experience aligning product, design, data, and commercial teams to grow marketplaces and build clearer digital systems across LATAM and the U.S. I am currently pursuing a Master of Arts in Design and Innovation at SMU in Dallas, Texas.
$35M
Marketplace Scope
350%
YoY Growth
100+
Merchant Accounts
6
Countries Served
Attributed career outcomes · based on internal marketplace and operating reports.
Previously at
Selected work
Selected work with measurable business impact.
Explore projects where marketplace strategy, user research, automation, and product design turned complex operations into clearer, faster experiences.
Data & Visualization
SMU MADI · Dallas County · 2025–2026
Dallas Food Plan Data & Visualization Platform
Structured 8,026 organizations and 13,078 locations into a living GIS, value network, and evidence platform for county-wide food-system planning.
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Commerce Growth
Liverpool · 2022–2024
Liverpool Seller Onboarding
100+ sellers onboarded with streamlined UX and automated workflows, reducing onboarding time by 50%.
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Product Systems
7Eleven · 2025
7Eleven Collaborative Evaluation
Collaborative persona evaluation platform with realtime sessions, standardized scoring factors, and Gemini-assisted insight generation.
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Product Systems
86MISE · 2026
86MISE Restaurant Operations Platform
Forecasting and inventory platform for independent Latino restaurants, with measurable impact in food waste reduction and back-office efficiency.
Read case study
More work
Additional projects across the three practice areas.
Commerce Growth · Product Systems · Data & Visualization
Journey
From marketplace growth to product innovation.
My path connects commercial leadership, UX strategy, and graduate design work across teams building better commerce experiences.
2
2018
Graduated BBA
Universidad del Pacífico
3
2020
UX Manager
Linio Mexico
4
2022
Marketplace Lead
Liverpool
5
2024
MADI Student
SMU Dallas
Education
2013–2018
Bachelor of Business Administration
Universidad del Pacífico
Lima, Peru
GPA 3.59
Business StrategyMarketingFinanceOperations
2024–Present
Master of Arts in Design & Innovation
Southern Methodist University
Dallas, TX
GPA 4.0
Data AnalyticsAI/MLInnovationUX/UI Design
Experience
10+ years shaping commerce experiences across LATAM.
Jan 2025 – Present
MADI Consulting Studio
Dallas, Texas
Design Consultant
Defined and shipped an AI-enabled platform for 7-Eleven based on 20+ user interviews and 5 actionable personas.
Mapped the end-to-end product flow across 3 iterations to help teams evaluate initiatives through user, business, and AI signals.
Refined wireframes and interactive prototypes with input from 10+ stakeholders across product, design, and research.
May 2015 – Dec 2019
Linio Peru
Lima, Peru
Cross-Border Commercial Lead
Drove 350% YoY cross-border sales growth, scaling revenue to $5M and expanding international share from 15% to 35% of total GMV.
Managed a network of 500 sellers across Peru while growing average account revenue by 20% through upsell and cross-sell opportunities.
Expanded portfolios into new product categories and logistics tiers to unlock additional seller growth.
Jan 2020 – May 2022
Falabella
Mexico City, Mexico
Regional Hardlines Cross-Border Commercial Manager
Managed strategic international accounts across Mexico, Colombia, Chile, Peru, and Argentina, expanding assortment by 30%.
Led 10 category managers across 5 LATAM markets with targets tied to cross-border revenue growth and account retention.
Defined localized eCommerce strategies that drove 125% year-over-year cross-border sales growth.
Jun 2022 – Jul 2024
Liverpool
Mexico City, Mexico
Marketplace BU Manager
Managed 100+ international merchant accounts within Liverpool’s $35M cross-border marketplace as the primary strategic relationship owner.
Led a 15-person cross-functional team, reducing escalation response times from 5 days to 2 through tighter coordination with Legal, Finance, and Operations.
Drove 25% GMV growth among top accounts through pricing, promotions, and co-investment strategies tailored to seller goals.
Skills
Skills built for modern commerce teams.
UX & UI Design
User ResearchWireframingPrototypingUsability TestingDesign SystemsFigma
eCommerce & Marketplaces
Conversion OptimizationA/B TestingCustomer Journey MappingSeller OnboardingMarketplace Strategy
Data & Analytics
Google AnalyticsHotjarExcelPythonData Visualization
Web Development
HTML/CSSJavaScriptReactNext.jsTailwind CSS
Get in Touch
Let's build what commerce teams need next.
Building a marketplace, product, or data system? Let's talk about how strategy, design, and execution can turn complexity into measurable growth.
Direct contact
Start the conversation by email.
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Email Sebastian