Turning User
Frustration Into
Revenue Growth
Product designer with 10+ years transforming eCommerce experiences across Latin America's largest retailers.
Journey
2015
Started as Intern
Linio Peru
2018
Graduated BBA
Universidad del Pacífico
2020
UX Manager
Linio Mexico
2022
Marketplace Lead
Liverpool
2024
MADI Student
SMU Dallas
Education
2013–2018
Bachelor of Business Administration
Universidad del Pacífico
Lima, Peru
GPA 3.59
2024–Present
Master of Arts in Design & Innovation
Southern Methodist University
Dallas, TX
GPA 4.0
Experience
10+ years driving growth through product and UX
125%
Sales Growth
100+
Sellers
5
Countries
98%
Fulfillment
May 2015 – Dec 2019
Linio Peru
Lima, Peru
Cross-Border Commercial Lead
- Spearheaded Peru cross-border operations
- Led vendor pricing and marketing strategy
- Managed international seller lifecycle
Jan 2020 – May 2022
Falabella
Mexico City, Mexico
Regional Hardlines Cross-Border Commercial Manager
- 125% sales growth YoY across 5 countries
- 98% fulfillment rate through catalog optimization
- 40% efficiency gain via improved seller dashboards
Jun 2022 – Jul 2024
Liverpool
Mexico City, Mexico
Marketplace BU Manager
- 100+ sellers onboarded to crossborder marketplace
- 50% faster onboarding through automation
- 24% engagement increase through dashboard redesign
- 35% faster response times via automation
Skills
UX & UI Design
eCommerce & Marketplaces
Data & Analytics
Web Development
Selected Work
Case studies from Latin America's largest retailers
Get in Touch
Have an eCommerce challenge? I'd love to hear about it. Let's talk about how design can drive your growth.